Privacy Policy
BILLIEEILISHFRAGRANCES.COM PRIVACY POLICY
Last Updated: February 1, 2025
BillieEilishFragrances.com (the “Website” or “Site”) is operated by Aladdin Fragrances, Inc. d/b/a Parlux under license from Lash Beauty, LLC (“Lash Beauty”). This Website is operated by Parlux, located at 630 Third Avenue, Suite 602, New York, NY 10017, on behalf of itself and its parent holding company and each of their affiliates (collectively, “Parlux”, “we”, “us” and “our”), and is hosted on the Shopify Inc. (“Shopify”) online e-commerce platform. This Privacy Policy describes how Parlux, Lash Beauty and Shopify respectively collect, use, and/or disclose the Personal Information that you submit to these parties when you visit, make a purchase from the Website, or otherwise submit Personal Information to Parlux, Lash Beauty and/or Shopify through the Website and/or through communications with Us (collectively, the “Services”), as well as the tools and options available to you to manage your Personal Information. In addition, this Privacy Policy describes the types of cookies in use on the Website to optimize your Website experience and the Services, as well as options for managing such cookies. Parlux can be contacted for customer service to resolve any questions you have about the Privacy Policy at Support@BillieEilishFragrances.com. This Privacy Policy does not apply to any website, mobile app, service or product that does not display or link to this Policy or that contains its own privacy policy.
PLEASE READ THIS PRIVACY POLICY (“POLICY”) CAREFULLY. BY VISITING, USING, AND/OR PURCHASING SOMETHING FROM THIS WEBSITE, YOU ARE ENGAGING IN OUR SERVICES AND AGREE TO BE BOUND BY THE TERMS OF USE, THE FOLLOWING POLICY, INCLUDING ALL ADDITIONAL TERMS AND CONDITIONS AND POLICIES REFERENCED HEREIN AND/OR AVAILABLE BY HYPERLINK (COLLECTIVELY, THE “AGREEMENT”).
● Your Privacy Rights at BillieEilishFragrances.com
We respect your ability to know, access, correct, transfer, restrict the processing of, and delete your personal data. We have provided these rights to our customer base and if you choose to exercise these privacy rights, you have the right not to be treated in a discriminatory way nor to receive a lesser degree of service from us or the Website. Where you are requested to consent to the processing of your personal data by us or the Website, you have the right to withdraw your consent at any time. To exercise your privacy rights and choices, including where a third-party service provider is acting on our’s behalf, visit the Privacy page at BillieEilishFragrances.com. To help protect the security of your personal data, you must sign in to your account and your identity will be verified. If you want to obtain a copy of personal data, you can make a request at Support@BillieEilishFragrances.com. You also have the right to lodge a
complaint with the applicable regulator.
There may be situations where we cannot grant your request — for example, if you ask us to delete your transaction data and we are legally obligated to keep a record of that transaction to comply with law. We may also decline to grant a request where doing so would undermine our legitimate use of data for anti-fraud and security purposes, such as when you request deletion of an account that is being investigated for security concerns. Other reasons your privacy request may be denied are if it jeopardizes the privacy of others, is frivolous or vexatious, or would be extremely impractical or unreasonable.
If you live in California and you cannot access our Website Privacy page, you or your
authorized agent can make a request at Support@BillieEilishFragrances.com or by calling 1-212-878-3720 or by mailing Parlux at 630 Third Avenue, Suite 602, New York, NY 10017 c/o Billie Eilish Fragrances.
A. What Personal Information We Collect and How
When you visit the Website, we may collect certain information about your device used to access the Website as well as certain personal information obtained during the course of your interaction with the Website. If you make a purchase from the Website store, we will also collect certain information necessary to process your purchases and we will collect certain information from you should you elect to establish a User Account on the Website. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. When you voluntarily submit your Personal Information to the Website for any reason at all, including through e-mail communications, you are providing us with your consent to collect and use your Personal Information for the reasons and in the manner noted
below. Here are sample scenarios where you are directly providing Personal Information to the Website and it is thereby collected:
● Registration for a Website account;
● Browsing on the Website;
● Shopping on the Website and completing an order transaction;
● Registration to receive e-mails and sending any e-mails to the Website;
● Direct Messaging through social media accounts linked to the Website;
● Leaving product reviews on the Website.
Device information:
● Examples of Personal Information collected: Version of web browser, IP address,
time zone, cookie information, what sites or products you view, search terms, and how
you interact with our Website.
● Purpose of collection: To load the Website accurately for you, and to perform analytics on your Website usage to optimize our Website for your user experience.
● Source of collection: Collected automatically when you access our Website using
cookies, log files, web beacons, tags, or pixels.
● Disclosure for a business purpose: Shared with our processor Shopify. Should you elect to participate in any Sweepstakes, Contests or other promotional offers (collectively, “Promotions”) hosted by third-party platforms for our Website, such
Promotions may detail separate and additional guidelines with respect to the collection
and use of your Personal Information.
Order Information:
● Examples of Personal Information collected: First and last name, billing address,
shipping address, payment information (including credit card numbers, credit card
security numbers, credit card expiration dates, and/or other payment details provided
through Shop Pay), email address, and phone number.
● Purpose of collection: To provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and, when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
● Source of collection: Collected from you by direct submission through the Website.
● Disclosure for a business purpose: Shared with our processor Shopify. Shipping
carriers (such as UPS) may also have access to aspects of your Personal Information,
such as your first and last name, delivery address, phone number and email address.
User Account Information:
● Examples of Personal Information collected: First and last name, billing address,
shipping address, payment information (including credit card numbers, credit card
security numbers, credit card expiration dates, and/or other payment details provided
through Shop Pay), email address, and phone number.
● Purpose of collection: To provide you with an optimized Website experience.
● Source of collection: Collected from you by direct submission through the Website.
● Disclosure for a business purpose: Shared with our processor Shopify.
Customer Support Information:
● Examples of Personal Information collected: First and last name, billing address,
shipping address, payment information (including credit card numbers, credit card
security numbers, credit card expiration dates, and/or other payment details provided
through Shop Pay), email address, and phone number.
● Purpose of collection: To provide customer support.
● Source of collection: Collected from you by direct submission through the Website.
● Disclosure for a business purpose: Shared with our processor Shopify.
Additional other Personal Information that Might be Collected:
● Identifiers: Aliases or Account Handles, Government-issued ID numbers, account name or similar identifiers, account credentials, birth date.
● Commercial Information: Purchase and transaction information and history, Website
account log-in credentials and password, items purchased, order status, items in your online shopping bagged or saved from prior Website visits, product review information, Gift Card information.
● Shared Communications: Email message content, chat session information, text
messages, direct messages, phone messages and phone calls.
● Demographic Information: Age or Birth date, Gender, any self-identifying indicators and other information about you.
● Audio and Visual Information: Video and audio recordings, including any recorded
customer support calls, review submissions, and other similar information.
● Location or Geolocation Information: Device location information if device settings permit collection of such information when accessing the Services.
● Internet or other Electronic Network Activity Information: Internet browsing information, unique device identifiers, cookie identifiers, device and browser settings and information, interaction with our Website or an advertisement, and Internet service provider information. We may also collect information about when and how you access and use our Website, such as the date and time of your visit or use, the websites visited before and after visiting our Website, how you navigate and what you search for on the
Website, the pages visited on the Website, items you view, and the items you purchase.
Third-Party Sources that May Supply your Personal Information to the Website:
We may collect your Personal Information from third-party sources to assist us in better
understanding your personal preferences and to help us with the operation of the Website and to provide the Services. Third-Party Sources of your Personal Information may include the following:
● Online social networks, including following our brands on Facebook, Instagram, X,
LinkedIn, TikTok or any other social platform. We may collect Personal Information when you communicate with us through social media platforms or use any plugins, tools, widgets or other features from social media platforms or networks that connect to our Website. If you post about our Brand or tag back to the Brand social media accounts or Website using a hashtag (#) or “at” (@), your personal information may be publicly available and would be subject to the privacy policies of the applicable social media platform.
● Third-Party Service providers that support our business, including companies that assist with payment methods and Website support, as well as marketing partners, analytics partners and other third-parties that support our Services and Website may share collected Personal Information with us.
All Personal Information and any inferences about or derived from such Personal Information that relate to your preferences and person is held for the applicable duration of time under law, generally one year or as long as is necessary for legal reasons, to provide service to you or to protect our interests.
B. Minors
The Website is not intended for individuals under the age of 13 (or other age as required by law). We do not intentionally collect Personal Information from children. If you are the parent or guardian of a minor and believe your child has provided us with Personal Information, without prior parental or legal guardian consent, please contact our Customer Support team to request deletion c/o Parlux, Billie Eilish Fragrances Customer Support, 630 Third Avenue, Suite 602, New York, NY 10017. If you choose to provide Personal Information to us through the Website, you represent that you are 13 years of age or older. If you are between 13 and 17 years of age, and you submit Personal Information to the Website, you represent that you are doing so with the permission of a parent or guardian and such parent or guardian agrees to this Privacy Policy on your behalf.
C. Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
● We use Shopify to power our Website store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
● We may share your Personal Information with third parties if necessary to comply with
applicable laws and regulations, to respond to a subpoena, search warrant or other
lawful request for information we receive, or to otherwise protect our rights.
D. Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted
advertisements or marketing communications we believe may be of interest to you. For
example:
● We use Google Analytics to help us understand how our customers use the Website.
You can read more about how Google uses your Personal Information here:
https://policies.google.com/privacy?hl=en. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
● We share information about your use of the Website, your purchases, and your
interaction with our ads on other websites with our advertising partners. We collect and
share some of this information directly with our advertising partners, and in some cases
through the use of cookies or other similar technologies (which you may consent to,
depending on your location).
For more information about how targeted advertising works, you can visit the Network
Advertising Initiative’s (“NAI”) educational page at
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
● FACEBOOK - https://www.facebook.com/settings/?tab=ads
● GOOGLE - https://www.google.com/settings/ads/anonymous
● INSTAGRAM - https://www.instagram.com/accounts/privacy_and_security/
● BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
E. Using Personal Information
We use your Personal Information in a variety of ways including the following:
● To provide you access to the Website and our Services, which includes offering
products for sale, processing payments, shipping and fulfillment of your order, and
keeping you up to date on new products, services, and offers.
● To provide you with product and Services Information, so that we can fulfill Website orders, process payments and provide you with products and Services based on your preferences.
● To respond to or notify you, enabling that we can communicate with you, to respond or notify you about order status, respond to customer queries, provide Website updates, facilitate sweepstakes or contests, and facilitate service communications.
● To personalize your Services experience, including identifying interests and
preferences, and tailoring your Website and Services experience, to provide you with a
more enriched experience.
● For marketing and advertising, including sending you marketing and advertising
communications that are tailored to your preferences, and to send you promotional
offers.
● For analytics, enabling us to understand how you use our Website, how you shop with the Website as well as the methods and devices you use to access the Website, which may facilitate improvements we make to the Website and our Services.
● For business purposes, including operating and improving our business and our
Services, for research and to improve our programs, offerings, accounts and records, as well as to prevent fraud and misuse of the Services and for all other business purposes permitted by law.
● For legal and safety purposes, including to defend or protect us, you, our customers or third parties, from harm or in legal proceedings; to provide secure Services and facilitate secure business operations; to respond to court orders, lawsuits, subpoenas, and government requests; to address legal and regulatory compliance; and to advise of product recalls or safety issues.
F. Retention
When you place an order through the Website, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.
G. California Consumer Privacy Act; Californian Resident Rights
Pursuant to the California Consumer Privacy Act of 2018 (“CCPA”), we are providing the following details regarding the categories of Personal Information about California residents that we will collect or disclose in the twelve months following the launch of the Website. This CCPA Notice does not apply to Parlux job applicants, employees, contractors, owners, directors or officers where the Personal Information we collect about those individuals relates to their current, former or potential role with Parlux.
Under the CCPA, “Personal Information” is information that identifies, relates to or could reasonably be linked with a particular California resident or household. We collect the following categories of Personal Information:
● Identifiers, including but not limited to, name, contact information, IP address.
● Personal Information, as it is defined in California’s customer records law, including but not limited to, name and contact information as well as payment card details.
● Commercial information, including but not limited to, transaction information and
purchase history.
● Internet or network activity information, such as browsing history and interactions with
our Website.
● Geolocation data, such as IP location.
● Electronic and similar information.
● Inferences that can be drawn from the above Personal Information identified above to
create a profile that includes an individual’s preferences and characteristics.
We collect this Personal Information from you as well as from our joint marketing partners. We use this Personal Information to operate, manage, and maintain our business, as well as to provide our products and services through the Website and in connection with customer service and order fulfillment, and to ensure that we meet our business purposes and objectives, including using Personal Information to address the following:
● Fulfill customer requests, process orders and transactions, and respond to inquiries.
● Develop, improve, repair, and maintain the Website, our products and services.
● Personalize, advertise and market our products and services.
● Optimize Website performance and user experience of the Website.
● Conduct research, analytics and data analysis.
● Maintain property and records of Parlux, and perform quality and safety assurance
measures.
● Conduct risk and security control and monitoring; detect and prevent fraud.
● Perform accounting, audit and other internal functions, including internal investigations and record retention.
● Fulfill obligations under contractual agreements, including license agreements for
trademark rights.
● Comply with laws and other legal requirements and due diligence, and investigate and defend Parlux and its affiliates from legal claims.
In providing access to the Website and performing our e-commerce services associated therewith, we disclose the following Personal Information to our affiliates and third-party service providers for operational business purposes associated with the Website and our e-commerce order fulfillment:
● Identifiers, including but not limited to, name, contact information, IP address.
● Personal Information, as it is defined in California’s customer records law, including but not limited to, name and contact information as well as payment card details.
● Commercial information, including but not limited to, transaction information and
purchase history.
● Internet or network activity information, such as browsing history and interactions with
our Website.
● Geolocation data, such as IP location.
● Electronic and similar information.
● Inferences that can be drawn from the above Personal Information identified above to
create a profile that includes an individual’s preferences and characteristics.
We DO NOT sell your Personal Information for financial compensation. We share your
information with select marketing partners that aggregate that information with information from other member in their marketing networks to improve marketing analytic performance for you. If this constitutes a “sale” under the CCPA, the following categories of Personal Information would be deemed “sold”: Identifiers, such as contact information, IP address, and other online identifiers; Personal Information, as defined in California’s customer records law (including contact information); Internet or network activity information, such as browsing history and interactions with the Website; and Geolocation data, such as your IP address.
If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact Customer Service at Support@BillieEilishFragrances.com.
You additionally have the right to select a “Do Not Track” privacy preference in your web
browser(s). When you select this option, the browser will send a message to websites
requesting that the websites not track the user. For information about Do Not Track, please visit www.allaboutdnt.org.
If you would like to designate an authorized agent to submit these requests on your behalf, please contact our Customer Support team to request deletion c/o Parlux, Billie Eilish Fragrances Customer Support, 630 Third Avenue, Suite 602, New York, NY 10017.
H. Transfer of Personal Information to other Countries; International Privacy Laws
If you are visiting the Website from outside the United States, please be aware that you are sending information (including Personal Information) to the United States where are servers are located. That information may then be transferred within the United States or back out of the United States depending on the type of information and how it is stored by us, in order to provide the services associated with our Website (including to destinations outside the country in which you are located or reside). Consequently, your Personal Information may be transferred to and/or processed in countries which may not guarantee the same level of protection for Personal Information as the country where you reside.
However, we use appropriate protection mechanisms to ensure that your Personal Information is kept secure and safeguarded in accordance with this Policy and in accordance with privacy laws in the United States. Such protections include implementing the European Commission’s Standard Contractual Clauses for transfers of your Personal Information from countries located in the European Economic Area (the “EEA”) and the United Kingdom or equivalent data transfer agreements as required by other applicable data protection laws. We advise you that privacy laws in the Untied States may not be the same as, and in some cases may be less protective than, the privacy laws in your country of residence. Your Personal Information submitted to this Website may be subject to lawful access requests by government agencies of the United States while stored and kept secured by this Website.
For further information please reach out to Customer Service for support pursuant to the information outlined below in Section L, Contact.
I. Cookies
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Website. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the Website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the Website or browse from one page to another. Cookies also provide information on how people use the Website, for instance whether it’s their first time visiting or if they are a frequent visitor.
We use the following cookies to optimize your experience on our Website and to provide our services.
a. Cookies Necessary for the Functioning of the Store
| Name | Function |
| _ab | Used in connection with access to admin. |
| _secure_session_id | Used in connection with navigation through a storefront. |
| cart | Used in connection with shopping cart. |
| cart_sig | Used in connection with checkout. |
| cart_ts | Used in connection with checkout. |
| checkout_token | Used in connection with checkout. |
| secret | Used in connection with checkout. |
| secure_customer_sig | Used in connection with customer login. |
| storefron_digest | Used in connection with customer login. |
| _shopify_u | Used to facilitate updating customer account information. |
b. Cookies Necessary for Reporting and Analytics
| Name | Function |
| _tracking_consent | Tracking preferences. |
| _landing_page | Track landing pages |
| _orig_referrer | Track landing pages |
| _s | Shopify analytics. |
| _shopify_fs | Shopify analytics. |
| _shopify_s | Shopify analytics. |
| _shopify_sa_p | Shopify analytics relating to marketing & referrals. |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. |
| _shopify_y | Shopify analytics. |
| _y | Shopify analytics. |
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our Website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.
J. Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
K. Changes
We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons.
L. Contact
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact our Customer Support team by e-mail at
Support@BillieEilishFragrances.com or by mail c/o Parlux, Billie Eilish Fragrances Customer Support, 630 Third Avenue, Suite 602, New York, NY 10017.
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact the Federal Trade Commission for complaints in the United States (https://www.ftc.gov/contact) or your local state attorney general. California residents who have a CCPA complaint should contact the California Attorney General (https://oag.ca.gov/contact/consumer-complaint-against-business-or-company).
Last updated: February 1, 2025